Summary) new media: determining or determined? 2

#Mapping marshall McLuhan

-A narrative of redemption: oral culture -> literate culutre
-Remediation (ex : story telling(신데렐라 -> 전세계에 있는 스토리)
-Extending the sensorium : electric circcuitry

Williams and the social shaping of technology

-The concept of a medium
-The medium is the message
-Medium as a reification of a social process
-Medium as material

#The many virtues of saint McLuhan

The extension thesis
-The technology is an 'extensions of man'
-Aristotle : the body is the soul's natural tool, The core of the idea is that instruments extend the functions of the labouring body
-Marx
-Bergson : if our organs are natural instruments, our instruments must then be artificial organs

The environment thesis
-The new media not bridges between man and nature : they are nature
-that above a certain threshold of quantitative change(the number of technologies a society uses) there arisea qualitative change in the structure and functioning of that society
-that technology, at that point, becomes autonomous, determining its own future and that of the society it shapes

The anti-content thesis
-The medium is the massage (ex : newspaper -> change contents of mediun characteristic)
-Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication

##My opinion

Many multiplicity reason -> Art, Movie, Novel, Music video, and so on are change (contents, story and so on)

For example, we frequently decide what is commerciogenic or artistry in culture.

Defend the pride? first things money?

I don't know what is in the right.
this problem -> an answerable question -> We are serious thinking about this problem.