media = old media -> passive comsumption
new media -> interactivity (ex: DIGITAL TV)
A whole new world
-intstrumental view of interactivity (ex: email,online shopping, online banking and so on..)
Hypertextual navigation
-construct for him or herself an individaulised text-immursive navigation
Two pradigms
-extractive
-immersive
Problem
-Interpretation (miss understanding)
-Definition (fluidity, stability)
-Producers (reverse engineer, hacker)
##My opinion
Interactivity is one of the primary characteristics of new media. Interactivity is for improving idea the feedback. Unlike feedback, communication subjects are gained various something with interactive communication through. For this reason, interactive elements will help the future of new media.
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